JC Chouinard

Who is Jean-Christophe Chouinard?

Jean-Christophe Chouinard, alias JC Chouinard, is a Senior SEO strategist at Tripadvisor specializing at the intersection of SEO, information retrieval and machine learning. Recognized as a Favikon Top 1% Worldwide Creator on LinkedIn in 2026, he is a prolific educator through his YouTube channel and personal blog, jcchouinard.com. His work is featured across industry publishers including Search Engine Land, Search Engine Journal, and OnCrawl, and he has presented at industry stages such as SEO IRL Toronto. His expertise was cited in “The Art of SEO: Mastering Search Engine Optimization (4th Edition)” by Eric Enge and “12 Habits of Successful SEOs” by Ash Nallawalla.

Jean-Christophe Chouinard was born and currently lives in Quebec City.

Current Job Role: Senior SEO Strategist at Tripadvisor

Previous Roles: Senior SEO specialist at SEEK.com.au (Melbourne, Australia), SEO Specialist at Jobillico.com (Quebec, Canada).

Portfolio

Jean-Christophe Chouinard

Contributions and Publications

Speaking

Jean-Christophe was a speaker at SEOIRL (Canada’s largest SEO conference) in Toronto in 2025. (slides)

Want to contact me?

If you would like to order an SEO training workshop or simply stay in contact with me just in case, feel free to connect with me via LinkedIn.

More About JC Chouinard

Jean-Christophe Chouinard, also known as JC Chouinard, is a SEO Strategist at Tripadvisor. He is a former Senior SEO Specialist for SEEK.com.au in Melbourne, Australia, previously SEO Specialist at Jobillico.com in Quebec City, Canada. Jean-Christophe Chouinard’s official blog can be found at jcchouinard.com and writes about Python, SEO, programming and machine learning.

You can also views JC Chouinard’s official social media pages on Twitter at twitter.com/ChouinardJC, LinkedIn at linkedin.com/in/jeanchristophechouinard, YouTube at youtube.com/channel/UCthJJqyUGdI5EA0YjnjXthw, and on Github at github.com/jcchouinard. Jean-Christophe is a male, born in Quebec City with the Canadian citizenship.

He was born and raised in Quebec City and graduated from Sherbrooke University, in Sherbrooke, Canada. You can learn more about him on his personal section of the website.

Finally, although I have a lot of fun creating my own JSON+LD structured data, I also find incredible how I could generate the RDF below (from the text above) automatically using machine learning and OpenAI. 

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Person",
  "name": "Jean-Christophe Chouinard",
  "jobTitle": "SEO Strategist",
  "affiliation": "Tripadvisor",
  "url": "https://www.jcchouinard.com",
  "sameAs": [
    "https://twitter.com/ChouinardJC",
    "https://www.linkedin.com/in/jeanchristophechouinard",
    "https://www.youtube.com/channel/UCthJJqyUGdI5EA0YjnjXthw",
    "https://github.com/jcchouinard",
	"https://www.quora.com/profile/Jean-Christophe-Chouinard-2",
	"https://fr.quora.com/profile/Jean-Christophe-Chouinard",
	"https://medium.com/@jcchouinard",
	"https://moz.com/community/users/10807055"
  ],
  "gender": "male",
  "birthPlace": "Quebec City",
  "nationality": "Canadian",
  "alumniOf": "Sherbrooke University"
}
</script>

What I like about SEO

I love that SEO is moving too fast so that we are forced to rely on the community to become better SEOs.

I am committed to sharing everything that I learn to help the SEO community achieve greater things. I usually don’t give much SEO advice, because everyone has different SEO challenges.

I prefer helping people learn the tools necessary to become better SEOs.

I organize training workshops for SMEs to enterprises looking to implement large scale SEO initiatives and optimize their technical optimization.

Privacy Policy

Official Social Profiles

Other Online profiles of Jean-Christophe Chouinard

List of Jean-Christophe Chouinard’s independent profiles and author biographies on third party websites