What is the Escape Hatch in Google Search (Showing results for… search instead…)
The escape hatch is the “search instead” link offered in the “showing results for…” module to allow users in Google to show search results for
Python for SEO: Complete Guide (in 9 Chapters)
Beginner to expert guide to learn Python for SEO. In this tutorial, you’ll learn Python from the absolute basics to its advanced SEO purposes.
How to Automate Python Scripts with Task Scheduler (Windows example)
Automate SEO Tasks using Python and Windows task scheduler
Web Scraping With Selenium in Python (with Example) – Browser Automation
Easy tutorial to help non-developers install Selenium Webdriver using Python. Selenium Webdriver is an amazing tool for SEO automation.
Job Industry SEO
Job search in Google’s job search engine (also known as Google for Jobs) isn’t exactly the same as their regular search engine. In fact, Google
Regex For SEO: How to use Regular Expressions (with Examples)
In this guide, I will show you how to use Regex for SEO, even if you have no programming knowledge.
How to Run Python Scripts using CRON jobs (on Mac Crontab) – Automation & Scheduling
The simplest way to do automation with Python is by using crontab (cron) on Mac or Task Scheduler on Windows. In this guide, you will
Image SEO: How the Google Image Search Engine Works
In this post, we will learn in great details how the Google’s Image Search Engine works and the engineering behind it. In this article we
How Google Displays Images Within Web Search Results?
Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results? In this post,
How Google Selects the Most Representative Image of a Set
In this post, I will cover some of what I have learned reading the Google patent titled “Selection of an Image or Images Most Representative
Clustering Queries for Image Search at Google
In this post, I will cover some of what I have learned reading the Google patent titled “Clustering Queries for Image Search” by Yushi Jing,
Ranking Rich Results for SEO (With Structured Data Examples)
We are far from the 10 blue links. Rich results are dominating the search engine result pages (SERPs). There are 4 main ways SEOs and
SEO for Beginners【2021 update】
You start in SEO and want to rank your website in Google? This is the complete guide to start your own SEO strategy in 2021.
Forecasting Speed Improvements with PageSpeed API, Lighthouse and Python
Page Speed Insights API is a super powerful tool which can give us a lot of information to enhance our website performance. However, sometimes it
Introduction to HTML for SEO and Web Scraping
HTML, or HyperText Markup Language, is a markup language to create web pages. This tutorial is a simple introduction to HTML focusing on SEO. You will
How to become an SEO Analyst
In this post, we will look at how to become an SEO Analyst. Even if multiple career paths can lead to becoming an SEO analyst,
31 Ways to use Chrome DevTools (for SEO)
This post will help you use Chrome DevTools to solve some of the most common SEO tasks. What is Chrome DevTools Chrome DevTools is a
Why Learn Python for SEO (By Elias Dabbas)
Why learn Python? Learning programming and data science is obviously good and gets you productive, but you have to put the effort to make it
A/B Split Testing Resources and Blog Posts to Help With SEO
Ever since I have heard about Distilled’s SEO Split Testing Platform, I have been obsessed with the idea to replicate this tool. I have read
Get BERT Score for SEO (by Pierre Rouarch)
In this post, we will see how to calculate the “BERT score” to see if a web page has a chance to answer a question asked in Google.
How and Why You Should Learn Python for SEO
Top SEO Experts share their advice on how and why you should learn Python for SEO. (JR Oakes, Hamlet Batista, Elias Dabbas and more)
Backup Google Search Console Data Into MySQL With Python
This guide will show you the easiest way to automatically backup your Google Search Console Data in MySQL using Python. Why Use a MySQL Database
Authenticate Google Search Console API With OAuth2 (Python example)
This tutorial is for SEOs that would like to use Google Search Console API with Python.
Recrawl URLs Extracted with Screaming Frog (using Python)
This tutorial is for you that wants to crawl a website with Screaming Frog and extract more URLs from those pages to be recrawled.
How to use Reddit API With Python (Pushshift) with Example
In this post, I will show you how to make an API call with Reddit API and Python using Pushshift.io.
Random User-Agent With Python and BeautifulSoup (by JR Oakes)
How to use random user-agents when extracting information when using Beautifulsoup to grab the internal links for a web page.
Find Keyword Cannibalization Using Google Search Console and Python
Natzir Turrado has built a fantastic keyword cannibalization tool for Python to identify possible keyword cannibalization issues using Google Search Console data.
How To Install Google Optimize With Tag Manager (with Example)
This easy tutorial will show you the steps to install Google Optimize with Google Tag Manager. (even if you are an absolute beginner) What we
SEO Technical Audit Checklist
Technical SEO checklist for beginners and advanced SEOs that don’t want to forget basics when doing a technical SEO audit. What to Audit? How to
How to Set-up a Project in Ahrefs
Ahrefs is an amazing Technical SEO tool to spot issues on your website and track rankings for your keywords. Let’s see how you can set-up
CausalImpact for SEO [SEO Split-Testing Experiment]
How to run CausalImpact for SEO Split-testing Experiment.
SEO Split-Testing Experiments Using Google Tag Manager
In this post, I will show you how to implement SEO split-testing experiments using Google Tag Manager (GTM).
Stratified Sampling Using Google Analytics + Python
In this guide we will learn how to Extract Google Analytics Data With Python following those steps…
SEO Split Test Using Python + CausalImpact + Tag Manager
In this guide, I will provide you with everything you need to set up your own SEO split tests with Python, R, the CausalImpact package and Google Tag Manager.
Pagination SEO
When Google announced that they no longer supported rel=”next” and rel=”prev”, it caused a lot of turmoil in the SEO industry about what we should
What is Rendering (how Googlebot Renders a Web Page) ?
This post is for technical SEOs that want to understand how Googlebot renders a website. I will help you understand what is rendering and show
Best SEO Posts of 2020 (with some Python)
2020 has been a big year. Here is a collection of the best SEO posts that I have read in 2020. Best SEO Posts in
Buying Expired Domain For SEO (What to Expect?) – SEO Myth Tested
Many SEO bloggers preach for the acquisition of organic traffic by acquiring expired domains. Is it working? Not so sure! Disclaimer: This is only one
Find Rendering Problems On Large Scale Using Python + Screaming Frog
I’ve been struggling for the past 6 months to find a solution to extract rendering problems on a large scale. Fantastic enough, Tobias Willmann has
How to Scrape Google Using XPath
What if I tell you that you could rank #1 on Google and get 0 clicks. It would be an obvious statement to experienced SEOs.
How to Rank Your Linkedin Page On Google (SEO Case Study)
How do you help your LinkedIn company page rank higher in Google? Is there a true SEO case study that could help me understand which
How to Make a Killer Technical SEO Audit (with Example)
How to identify and fix technical SEO issues to improve your organic traffic. Forget technical SEO templates. When it comes to technical audits, there is
How To Manage Your Online Reputation (and Own Your Branded SERPS)
Most people don’t realize this because they always look at their own brand, but branded terms have a crazy high search volume. See for yourself.
BrightonSEO 2019 Slides & Videos
Brighton SEO has been a massive year in 2019 with speakers John Mueller, Darren Shaw and Fili Wiese. Unfortunately, being thousands of miles away, I
