Interesting Documents for SEO from the DOJ Trial (USA v Google)
The most interesting document from the DOJ trial for SEO professionals is the Testimonial of Pandu Nayak and the rebuttal of Professor Douglas W. Oard,
Multi-Stage Query Processing in Google Search (Patents SEO)
In this series on learning SEO with Google patents, I will cover some of what I have learned reading the Google patent titled “Multi-stage query
What is Google’s Document Processing System (and How it Works)
In this tutorial, you will learn everything about the document processing system used in information retrieval (e.g. Google Search Engine). I will explain what the
Google’s Encoding and Decoding Systems (What they are and How they Work)
In this series on learning SEO with Google patents, I will explain what the Encoding and Decoding systems are, how they works, and how Google
What is Google’s Lexicon Generator (and How it Works)
In this tutorial, you will learn everything about the Lexicon Generator used in information retrieval (e.g. Google Search Engine). I will explain what the Lexicon
What is the Escape Hatch in Google Search (Showing results for… search instead…)
The escape hatch is the “search instead” link offered in the “showing results for…” module to allow users in Google to show search results for
What is Google Chrome Omnibox?
The Google Chrome Omnibox is the Google Chrome Address bar. The US VS Google trial was mentioning improving ranks of the Omnibox. But what is
How Google Uses History Data in Ranking (History Component)
In this post, I will explain how Google uses history data to rank documents in search. The learnings come from the patent titled “Document scoring
Document Scoring Based on Query Analysis – Google Patents SEO
In this post, I will explain the learning from the Google patent titled “Document scoring based on query analysis” by Jeffrey Dean, Paul Haahr, Monika
Google’s Document Locator – How Google Search Works
In this series on learning SEO with Google patents, I will explain what the Document Locator is, how it works, and how Google may use
Classifying Search Results – Google Patents SEO
In this series on learning SEO with Google patents, I will cover some of what I have learned reading the Google patent titled “Classifying Search
Predictive-based Clustering with representative redirect targets
How does Google handle duplicate content on the Web? One of the many ways is that they compare URL patterns to predict which ones are
De-Duplication at Google: Using the aged of Portions in a Document
How does Google know if two documents are duplicate when portions of the document change at a high rate? The patent titled “Updating search engine
What is Hashing (and how it works). Checksums, hash functions and more!
Hashing is the process of transforming a key or a string of characters into another value. The conversion is done using a hashing algorithm (function).
How Google Knows if a Document is Fresh? (Determining Document Freshness)
How does Google know if a document if fresh? Better yet, from that knowledge, does Google Search use document freshness in ranking? This article will
What is a “Document” for Google?
In this post, I will explain what a document is when referred to by Google. What is a Document? According to various patents, a “document”
Query Categorization Based on Image Results
Query categorization can be used by Google to improve image search results by comparing image annotations to query categories. In this post, I will cover
Image Retrieval: Information Retrieval in (Google) Image Search Engine
Google’s “Image retrieval” patent is about how the Google Image Search Engine manages duplicate images and how the collections of duplicate images are ranked when
How Google Uses Anchors in Ranking Search Results
User behaviour impacts rankings. What if your web page ranks 9th for a query? Your page may not get much user behaviour data to show
Image SEO: How the Google Image Search Engine Works
In this post, we will learn in great details how the Google’s Image Search Engine works and the engineering behind it. In this article we
How Google Displays Images Within Web Search Results?
Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results? In this post,
How Google Selects the Most Representative Image of a Set
In this post, I will cover some of what I have learned reading the Google patent titled “Selection of an Image or Images Most Representative
Clustering Queries for Image Search at Google
In this post, I will cover some of what I have learned reading the Google patent titled “Clustering Queries for Image Search” by Yushi Jing,
Search Results Annotations at Google
Google search results go way beyond the regular 10 blue links. Ever wondered how the enrichments (or snippets) are displayed in search engine results? In
How to Set-up a Project in Ahrefs
Ahrefs is an amazing Technical SEO tool to spot issues on your website and track rankings for your keywords. Let’s see how you can set-up
